• Bridget O'Carroll

5 Indigenous-owned Brands to Support this Indigenous Peoples' Day

Updated: Nov 22

Happy Indigenous Peoples' Day! Learn more about what it is, and how you can support - from one Native woman's perspective.

What is Indigenous Peoples' Day?

IPD is the second Monday in October and marks a day to honor Native Americans, their resilience, strength and contributions to society. While the celebration of the day first takes root in 1977, last year (2021) was the first time a US president officially recognized IPD. The day shifts the narrative away from Columbus Day, who enslaved and murdered Native populations.

How can I support Indigenous Peoples' Day?

  • Reflect on Native history and learn about the issues that still impact Native peoples today. Educate yourself on the Native communities in your state

  • Diversify your feed: follow Native creators and amplify Native voices

  • Buy from Native-owned businesses

  • Share what you learn with those around you

Looking for Indigenous-owned brands to support? Here are some of our favorites:


1. GINEW

  • The first Native American owned denim collection

  • Founded by Amanda Bruegl – Oneida, Stockbridge-Munsee and Erik Brodt – Ojibwe.

  • Amanda and Erik started by making leather belts using pre-industrial methods, heirloom leather-working tools, and patterns handed down from generation to generation, since the 1880's

  • They’ve expanded to denim, tees, accessories and other goods, with each item they make drawing direct inspiration from their cultures and relatives


2. WARREN STEVEN SCOTT

  • Warren Steven Scott is a contemporary accessory designer, fashion designer, tailor, and craftsperson. His label was formed in 2018. Born in 1988 in White Rock, B.C.,

  • Scott is a member of the Nlaka’pamux Nation, whose territory is located in the interior of present-day British Columbia, with Sts’ailes and British ancestry.

  • Scott’s approach to design pictures a modern image of fashion through an Indigenous lens.

  • His work is joyful, cute, fluid, and enviable, representing a vision of girlishness and familial sisterhood.



3. EMME STUDIO

  • EMME Studio is a slow fashion New York based clothing and accessory brand founded by Korina Emmerich and based in Brooklyn, NY

  • Korina’s colorful work reflects her patrilineal Indigenous heritage from The Coast Salish Territory, Puyallup tribe. With a strong focus on social and climate justice while speaking out about industry responsibasteility and accountability: Emmerich works actively to expose and dismantle systems of oppression and challenge colonial ways of thinking.

  • She has been featured at the Met, in Vogue, and recently dressed Secretary Deb Haaland for her InStyle magazine cover shot

  • Emmerich has worked as a special advisor and educator with The Slow Factory Foundation, a community organizer with the Indigenous Kinship Collective, and is currently working with Urban Indigenous Collective on upcoming projects


4. 4KINSHIP

  • 4Kinship is a fashion, jewelry, and home goods brand based in New Mexico

  • a Diné (Navajo) owned sustainable artwear brand dedicated to producing handmade, one of a kind, restored, repurposed and lovingly upcycled, artisanal and small batch products.

  • Founded in 2015 by Amy Denet Deal (formerly Yeung), fueled by a desire to honor her Indigeneity, and to be of service to commUNITY.

  • 4KINSHIP is currently leading fundraising efforts for Diné Skate Garden Project, a project to provide the Navajo Nation with a skatepark and community center to promote physical health and wellness within a communal recreational space


5. STUDIO QILA

  • The first Native-owned digital fitness studio

  • Studio Qila (pronounced “kee-luh”) is a high-intensity, Pilates-inspired, digital fitness studio and community that uses slow, controlled movement to build strength. Qila was named after the Alutiiq (founder’s Alaskan tribe) word for spirit, emphasizing strength beyond the physical.

  • Founded by Bridget O'Carroll, an Alutiiq / Sugpiaq woman and a registered citizen of Egegik Village.

  • 10% of proceeds are donated to organizations that support BIPOC communities and offer donation classes to nonprofit organizations

Check out Studio Qila's ongoing conversation this November on Native American Heritage Month.



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